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ChatCFO Podcast

The First 90 Days as a CFO: No Induction Period in Private Equity

Jas Burston shares what the first 90 days really demand from a private equity CFO, from earning trust quickly to rebuilding the finance operating model.

21st September, 2026

female

About Jas Burston and Go City

Jas Burston is CFO of Go City, a private equity-backed travel business. She has spent more than 15 years building her finance career with brands including TK Maxx, Domino’s and TUI before moving into her first CFO position.

Her experience gives her a clear view of the shift from a PLC environment into private equity. She discusses rebuilding her team’s operating model within weeks, earning a new CEO’s trust, balancing cash with EBITDA and developing the curiosity needed to lead as AI changes the shape of finance teams.

Chat CFO gives you insight and real stories from the people behind the numbers.

We speak to the industry and finance leaders behind some of the most meaningful business decisions in recent years. Listen to honest, authentic conversations about what worked, what didn’t, and what it really takes to lead when it matters most.

Exclusively partnered with

Unity Advisory is a next-generation CFO advisory firm, grounded in experience and built to evolve. The firm supports complex, ambitious mid-market organisations with integrated, AI-enabled solutions across finance operations, tax, transactions, digital and transformation.

Free from audit conflicts and legacy constraints, Unity Advisory helps leadership teams move faster, scale with confidence and deliver sustainable enterprise value.

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If you’ve navigated tough decisions and want to join the conversation, we’d love to hear from you.

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Chat CFO

Explore the latest episodes of ChatCFO, hosted by Neil French, partnered with Unity Advisory.

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